Absolute Blank, the new marketing campaign by Absolute Vodka, gives artists a platform to express themselves creatively.
The base is a large cardboard Absolute Vodka bottle. The shape is the only limitation. The rest is up to the artist. Participants are artists such as: Adhemas Batista, Aestethic Apparatus, Brett Amory, Dave Kinsey, David Bray, Eduardo Recife, Fernando Chamarelli, Good Wives & Warriors, Jeremy Fish, Ludovica Gioscia, Marcus Jansen, Mario Wagner, Morning Breath, Robert Mars, Sam Flores, Thomas Doyle, UVA and Zac Freeman. You can find more information on the website of Absolut Blank. Absolut Blank: “The 20 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing cut-out imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold illustrations of Kinsey and the detailed work of Good Wives and Warriors.”
Surely this ad campaign may divide the art world, but I think everyone agrees in one point: the result is truly an eye-catcher. The video gives you a peak into the design process. And here are some of the individual artworks:
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